MY PERSONAL HOBBY.
When I lived in Tel Aviv in 2016 I created an Instagram account - I still run this account today.
The account started ranking Falafel around Tel Aviv, but has since turned into a feed showcasing the best of the best food from Tel Aviv and nearby.
The account today is the most active Tel Aviv food Instagram account with more than 14.6K followers.
It's not my brand, it's my hobby.